Unlocking profitability: Matt’s 3-part approach
1) He considered multiple options.
2) He took an unconventional path into sales.
3) He sold produce on comparative advantage.
Rising to the challenge – and beyond!
Of course, every farm has challenges. Thanks to Matt’s smart approach to sales and marketing his challenges aren’t insurmountable. They include dealing with the North Carolina heat, which is difficult to assuage in the humidity. Because the farm is using only biological pest controls, the greenhouse must be extremely biologically secure, which makes airflow very difficult. This, of course, only amplifies the heat problem.
Another challenge which is very familiar with every farmer who is both growing and selling, is finding enough face time in his schedule. Both account maintenance and greenhouse maintenance require hands-on and in-person time. So far, Matt and his team have managed. Considering the great innovation and hard work that the farmer has displayed so far, we have no doubt that he will grow American Heartland Acres beyond our expectations.
Questions? Get In Touch!
We’re happy to provide answers to any questions you have, feel free to give us a call, send us an email, or send a message through our Get In Touch form.
Address: 425F Fourth Street West | Cornwall, Ontario Canada
Email: [email protected]