This global pandemic has not only highlighted health implications of today’s highly connected world, but has also identified issues with supply chain and product lines. It has shown how society behaves in times of crises – both the good, and the not-so-good.
Today’s world is much smaller than it once was. With a few swipes on a smartphone you can purchase new jeans from the other side of the world, to be delivered to your doorstep in a few days. You can head out to a downtown theater to be inspired by a film from a culture you have never heard of before. And you can go to the grocery store to purchase fruit that was picked two weeks ago and is only now ripe enough to eat.
For a life necessity, food is a complicated topic in today’s world. We no longer want to only eat with seasons. We want a wide range of fresh produce year round for our salads, soups, and smoothies.
And, for most of the time, we can access that product at our local store.
However, in times of global crisis we see how tentative our supply chains and food security really are.
COVID-19 has created angst and panic in the community. You can see it in the empty shelves in your local stores. People are stockpiling both food products and non-consumables, even against requests from government officials not to do so.
Part of this is the very real risk of people needing to self-isolate. In that situation, you will be required to have enough supplies for yourself and your household. However, part of the collective desire to hoard goods is also about an inherent distrust in our supply chains. If people believed that there would be enough supplies for everyone, they would not feed the need to panic purchase large quantities for themselves.
Supply chains are also a complicated topic. Everyday, goods including food are transported millions of miles around the world. When that chain is interrupted, like they currently are becoming, there is a real and immediate impact. A survey released in March from the Institute for Supply Management indicated that nearly seventy five percent of US companies have suffered a disruption to their supply chain due to coronavirus-related transportation restrictions.
There are a number of things we can do, as a global community, to reduce our dependence on extensive supply chains. One of them is to reduce the distance goods and food have to travel.
By creating a shorter supply chain, we reduce the number of places the chain can break. For food, this can mean eating in sync with your local seasons (no more avocados in the middle of winter), supporting local producers (farmers markets, CSAs), going back to ‘old-fashioned’ skills like preserving during the summer glut, and growing your own fruit and vegetables.
For us at ZipGrow we truly want to contribute to a more sustainable world. We want everyone to have access to healthy, fresh and delicious produce, that is also environmentally friendly. We want to do our part to reduce food miles, and develop tech that is going to feed our future generations.
In times of crisis it is easy to panic. It is easy to retreat, to only look after yourself and your immediate loved ones, and to feel disconnected from the world.
That world is going to be a changed place for everyone after the impacts of COVID-19 have settled down, whenever that may be. Even if you and your family were lucky enough not to be badly impacted, for many families life will never be the same.
We want to do our part to make food security more accessible for everyone. We have created Home Grower bundles for purchase on our online store for a discounted price (until April 27th, 2020) so that families can start growing fresh produce in their home. You can also read more about ZipGrow’s commitment to food security and sustainability in a recent letter from our Founders.
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Address: 425F Fourth Street West | Cornwall, Ontario Canada